- On November 6, 2019
Congratulations to ASTA’s Jennifer Crouse on her well-deserved promotion to Senior Director, Meetings & Services. For sixteen years, Jennifer has planned and managed ASTA’s four major annual conferences: the Farm & Lawn Seed Conference; the CSS & Seed Expo; the Vegetable & Flower Seed Conference; and the Annual Convention (now known as the Policy & Leadership Development Conference). In this role, she negotiates all site, sponsorship, vendor and exhibitor contracts; oversees scheduling, marketing, accommodations, speakers and special events; and provides around-the-clock on-site support at each event. “Jennifer’s an integral part of the ASTA team and drives our activities for our members during our meetings throughout the year,” said Andy LaVigne, ASTA’s President & CEO.