In Memory of Don Goodwin

  • On April 21, 2021

It is with deep sadness that we announce the passing of Don Goodwin on April 18.

Before founding GoldenSun Insights in 2004, Goodwin led Target’s produce division with the rollout of Super Target in 1998 and served as the chief operating officer of Green Giant Fresh where he built retail and grower partnerships to expand the Green Giant brand. Goodwin also helped found Imagination Farms, a fresh produce distribution company focused on increasing children’s consumption of fruits and vegetables and negotiated a partnership with Disney Consumer Product’s food, health and beauty division to include fresh produce under the Disney Garden brand.

Goodwin is survived by his wife, Roxanne, and daughter, Isabella. Read the full obituary here.