ASTA Joins FFVA in “Seed to Table” Farm Tour

As part of ASTA’s longstanding commitment to support our grower partners, we were honored to once again collaborate with our friends at the Florida Fruit and Vegetable Association for their annual Farm Tour. This year, FFVA gathered seven Florida-based social media content creators from across the food, nutrition, and lifestyle spaces for a behind-the-scenes look at what “seed to table” means and how our industry feeds a growing world in a changing climate. ASTA member Enza Zaden hosted the group at their Myakka City research facility, where the content creators learned about plant breeding and had the opportunity to hand pollinate tomato plants.

Check out all ASTA’s highlights from the trip, visit our Instagram page and look at the “25 Farm Tour” highlight at the top of the page.