Registration Now Open for ASTA’s Newly Rebranded Field Crop Seed Convention this December in Orlando

After 77 years in Chicago, ASTA’s CSS & Seed Expo is getting a new location and a new name!  The newly rebranded Field Crop Seed Convention will be held this year at the Hyatt Regency Orlando, December 5-8. Already showing nearly double the normal registration pacing, the event remains America’s Largest Seed Industry Convention and offers a wealth of new opportunities for companies in a combined, community-style setting with exhibits, sessions, and private meetings all in the same ballroom area.

“This is probably the most exciting year we’ve ever had for ASTA meetings,” says ASTA Senior Director of Meetings, Jennifer Crouse. “The chance to bring everyone together into on space, connect all aspects of the event and therefore increase the networking opportunities exponentially – and to do it while surrounded by warm sunshine and palm trees in December – is a game-changer.”

Registration is open, including access to the ASTA hotel room block, along with opportunities for exhibits, sponsorships and private meeting spaces. A new, streamlined schedule offers three general session mornings, three conference sessions, and a collection of niche workshops, committee meetings, and exhibitor presentations that allow for much more efficiency in the scheduling of visits between attendees and exhibitors. And be sure to check out our all-new  customer entertainment and family-oriented offerings!. Register today!