Don’t Miss These Sessions at ASTA’s 65th Vegetable & Flower Seed Conference

We are just 4 days away from ASTA’s 65th Vegetable & Flower Seed Conference, taking place in conjunction with the California Seed Association (CSA)’s 86th Annual Convention. ASTA and CSA are excited to host a joint meeting of our members for 5 days of unparalleled networking and business opportunities and dynamic content and programming sessions!  

While you are looking at the Trading Room map and making appointments with colleagues new and old, don’t forget to check out the agenda and make time for our sessions with expert panelists, who will discuss the latest trends and news in the vegetable and flower seed industry.  

Session Highlights 

Wednesday, February 19 

→ 10:00 AM – 11:45 AM: General Session: “Leadership Perspectives on the Fresh Market and  Horticulture Sector”
→ 1:00 PM – 2:15 PM: Emerging Issues Committee 

Thursday, February 20 

→ 9:00 AM – 10:30 AM: General Session: “Shaping Tomorrow’s Markets Together”
→ 10:45 AM – 12:15 PM: From Concept to Crop: Plant Breeding Innovation and the Road to  Market 

View the full list of sessions and speakers here!