In 2026, ASTA’s Leadership Summit heads to the Midwest’s vibrant Fresh Coast—Milwaukee, WI. Join industry leaders and rising stars for an energizing experience where you’ll elevate your leadership skills, help shape ASTA’s future strategic direction, build powerful connections, and delve into state policy through engagement with local lawmakers and policy experts. Register now at https://asta.swoogo.com/ls26.

Networking and learning about innovations in the grass seed business are what drive attendees to ASTA’s annual fall conference in Kansas City, held in conjunction with the Western Seed Association’s annual meeting.

ASTA's Vegetable & Flower Seed Conference gathers global industry leaders, researchers, and key stakeholders to exchange innovative insights, advance best practices, and explore new business opportunities while addressing challenges in the cultivation and commercialization of vegetable and flower seeds.