Seed Management Academy Delivers Insights for Future Industry Leaders

Last month, ASTA members and seed professionals joined together at Purdue University for three days of business-focused learning, discussion and networking. Participants gained practical tools to strengthen their leadership and decision-making, while exploring the challenges and opportunities shaping the seed industry today.

This year’s program featured sessions on:

• Operations and Supply Chain Management with Trey Malone
• Strategic Thinking for the Seed Industry with Brenna Ellison
• Leadership & Change Management with Pete Hammett
• Sales and Marketing: Creating and Communicating Value with Scott Downey
• Financial Management for the Non-Financial Manager with Brady Brewer
• An ASTA membership overview and industry address from ASTA leadership

In addition to classroom sessions, participants benefited from peer-to-peer learning and the opportunity to build connections with fellow seed industry leaders.

This continued partnership between ASTA and Purdue University ensures that seed professionals have access to timely, business-focused education that strengthens both individual careers and the industry as a whole. We look forward to welcoming more ASTA members to the next Seed Management Academy in 2026. If you’d like to stay informed about the next Seed Management Academy, click here to join our list and be the first to receive dates and details on the 2026 program.